Nigerian Exporters show Stronger Presence in African Markets

Nigerian exporters are making giant strides in Africa as they make significant inroads into markets in Southern, Eastern, Central and Northern Africa, Footprint to Africa reports.

“From the Southern, Western to the Eastern markets, we are making a big impact and our products are seen everywhere,” said Chief Tunde Oyelola, Chairman, Manufacturers Association of Nigeria Export Group (MANEG).

Oyelola said that the Central and West African markets were already established markets for Nigerian manufacturing exporters, adding that, with incentives, African products would compete better than those of Asians in continental markets.

Nigerian exporters have captured significant market shares in Comoros, Seychelles, Tanzania Ethiopia, Namibia, Lesotho and Swaziland. A large number of Nigerian products are in North African markets such as Algeria, Morocco, Libya and Tunisia.

Products from Nigeria sold in these markets include bathroom slippers, tobacco, glass wares, cosmetics and personal care, food and beverages, steel, furniture, aluminum and chemicals.

There are also a number of exporters of agricultural products of Nigerian origin in these markets. Some of the agricultural products shipped from Nigeria to these markets include cocoa, rubber, sesame seeds, cashew nuts, urea, animal skins, frozen shrimps and prawns, among others.

The Chinese and Nigerian manufacturers have been the price givers in the ECOWAS market. The ECOWAS, made up of fifteen countries of West Africa, is Nigeria’s biggest export market after the Netherlands.

Export to ECOWAS in 2013 and 2014 stood at $375 million and $350 million respectively, according to the Nigerian Export Promotion Council (NEPC).

“Acceptability of Nigerian products across various markets in the globe has continued to be driven by improved competitiveness of locally manufactured goods, which reflects on deliberate increase in product quality, design and affordability,” said Mr Dom Opara, general manager, Posh International, whose firm exports to Cameroon and other African markets.

Opara said his firm has captured West African markets, dwarfing the Chinese and other Asian counterparts.

The Central Bank of Nigeria (CBN) recent data show that Memuda Industries exported $82.3 million worth of finished leather in 2012, emerging the 4th biggest non-oil exporter, compared with $10.6 million worth of the same item sold overseas in the preceding year.

Multitan, also a key player in the tanning sector, had an export value of $36 million, from $3 million reported in the preceding year.

Mr Deepak Singhal, CEO, Dufil Prima Foods, producer of Indomie noodles, said the company’s exports to the West African and other markets in 2013 were worth $50 million, and about 90 percent of the company’s raw materials were sourced locally.

According to Mr Olusegun Awolowo, CEO, Nigerian Export Promotion Council (NEPC), top 10 African countries where Nigerian products were headed were Ghana, Niger, Cote d’Ivoire, Togo, Benin and Burkina Faso. Others are Guinea, Mali, Liberia and Sierra Leone.



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