WeChat Africa has partnered with Agri SA to establish a mobile donation channel through which users are able to support South African farmers struggling with the country’s drought, the worst in recorded history.
A joint statement, IT Web Africa reports, explains that the free, social communications app will refund donors for the first donation, into their mobile wallet up to a maximum of R50.
“South Africa is currently experiencing the worst drought this decade,” says Omri van Zyl, CEO of Agri SA. “The Agri SA drought fund has been created to help farmers, farm workers and communities in need as the country battles severe food, fodder and water shortages. Every donation helps.”
“We are pleased by the news that WeChat has joined the cause, and is using their platform to encourage people to get involved.
“WeChat has made the process of donating very simple, and we are fully behind the idea of technology being used to reach as many South Africans as possible.”
The WeChat payment platform is accessible via any Android or IOS phone, and the WeChat Wallet is powered by Standard Bank South Africa.
Brett Loubser, Head of WeChat Africa, says: “We noted with concern the numerous reports on the rising number of farmers who’ve applied for emergency assistance, as well as well-meaning South Africans willing to assist them during this difficult period. The donation channel will allow for WeChat Wallet users to donate to a fund that will allocate resources and funding at the best rate available.
“We are committed to bringing solutions that have a meaningful impact. As such, we want to reward those that even during these tough economic times, are still willing to play their part in building, sustaining and supporting this crucial industry.
“WeChat is committed to using technology to connect people and businesses. We are pleased that we offer the best affordability for businesses and consumers to connect and transact. We want to make every day easier,” Loubser added.