Rwanda will once again showcase its vast tourism potential when a week-long tourism fair Vakantiebeurs 2016 begins in Utrecht, the Netherlands on Tuesday.
The event, according to Robert Kayinamura, a senior official at the Rwandan embassy in The Hague, is not only the Netherlands’ most important event of its kind, but also one of the larger specialized tourism fairs for consumers in Europe.
This year’s event will be a combined consumer and trade fair for tourism, organized by VNU Exhibitions Europe, a daughter company of the Dutch trade show organizer Jaarbeurs.
Listed co-exhibitors from Rwanda are tour operators and hotels including Amahoro Tours, Great Seasons Hotel, Mountain Gorilla Safaris, Nyungwe Top View Hill Hotel, and Wildlife Tours Rwanda.
Gregory Bakunzi, of the Musanze-based Amahoro Tours, said: “I will be there representing my company and the expectation is high, as we expect to get more people who will be visiting Rwanda.”
“The EAC visa has a lot of changes and now tourists can book to visit three countries on one visa. RDB is also going to present their new book, a Rwanda cultural guide book, which has more information about things tourist can visit while in Rwanda.”
The event will attract 125,000 visitors – consumers and travel trade – that include about 20,000 industry professionals and journalists from the Netherlands and surrounding countries.
Kayinamura said: “For many Dutch people, going on holiday is ‘a part of life’. They are a nation of inquisitive travelers, and on average spend a lot of time and money on holiday, recreation and relaxation. A visitor to the Vakantiebeurs should take advantage of this, as it offers an opportunity for Rwanda to inspire this audience with the remarkable Rwanda tourism products.”
The embassy plans to set up a Rwanda stand used by RDB and Rwandan tour operators to showcase tourism in Rwanda, Rwandan culture and dancers, in addition to promoting coffee and tea as well as tourism investment opportunities back home.
Kayinamura pointed out the exhibition presents a great opportunity to position Rwanda as a safe, clean, opportune, interesting and preferred tourist and investment destination.
“Rwanda will be showcased as a diverse destination for adventure, culture, unrivaled beauty and focus is the promotion of Akagera National Park and Nyungwe National Park as a destination,” he said.
“The Canopy Walk in Nyungwe National Park and the Nyungwe Forest Eco-Lodge attract visitors to its luxurious location near the Gisakura tea estates. The Congo Nile Trail-hiking, biking, cycling and the caves are also experiences of interest to this particular market, as the Dutch are known for being active and adventurous travelers.”
According to Kayinamura, Rwanda will not only be showcased to all the visitors to this particular event, but also to the entire nation as interviews with journalists are scheduled and, “as we know from experience, the same week the tourism news of Rwanda will be published in daily newspapers and travel trade magazines.”
Source: New Times Rwanda