NETFLIX Launches across Africa

At his company’s CES keynote address in Las Vegas yesterday morning, Netflix CEO Reed Hastings previewed a few upcoming programs, reflected on the history and future of TV, and over the course the hour-and-a-half event, Netflix switched on its streaming service in 130 brand new countries.

Netflix chairman, president and CEO Reed Hastings delivers a keynote address at the 2016 Consumer Electronics Show (CES) in Las Vegas, Nevada, on January 6, 2016

Netflix, the popular American multinational subscription-based internet streaming media service provider is now available across Africa as part of its mission to extend its services to almost every country in the world. The subscription video on demand (SVoD) provider has been on a global expansion spree, having entered the Asian market with a launch in Japan last September, and another in Italy in October.

While navigating the rights, interests, and restrictions of so many different nations and cultures must be daunting, Netflix’s increased investment in home-grown content must make the expansion somewhat easier.

In terms of content, the US based streaming media might begin streaming more African content as they recently featured October 1st by Nigerian film maker, Kunle Afolayan.  This is definitely a great step towards improving the visibility of Nollywood to the rest of the world. As of October 2015, Netflix had 69.17 million subscribers globally, including more than 43 million in the United States of America.

Netflix stock is up sharply on the news, as is, presumably, the amount of bandwidth being used up in over a hundred countries around the world.

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