Kasapreko to push Sobolo, Asaana and Hausa Beer to Global Market

Group chairman of Kasapreko Company Limited (KCL), Dr Kwabena Adjei, has said that, by February next year,  Kasapreko will begin to bottle, package and export what they describe as ‘low hanging foods’ comprising Sobolo, Hausa beer, to the international market, Footprint to Africa reports.

According to him, Kasapreko intends to convert some of the country’s herbal resources into healthy beverages for nourishment.

Dr Adjei said: “This is our niche. This is what we did with Alomo bitters. We used the herbs from the forest and extracted the authentic flavours to introduce into our bitters and is now selling worldwide. We want to use the same system into the soft drinks industry. With our new blending machine we can now do our favourite Sobolo, Asaana, Hausa beer, we may even go into Piito but that will be long term.”

He revealed plans to pioneer the local drinks industry noting the absence of multinationals, adding, “if they appreciate what we do, they can come and join it later”.

Dr Adjei also informed members of the parliamentary press corps on familiarization tour of the new beverage bottling line that the company would soon start the commercial production of local non-alcoholic drinks such as Asaana, Sobolo and Hausa beer.

Hausa beer is a home-made non-alcoholic beer which is common in Africa, while sobolo and asaana are also local drinks which are produced from roselle leaf and fermented maize, respectively.

It will be recalled that the new plant, which was commissioned by President John Dramani Mahama on December 15, has the capacity to produce 70,000 bottles of alcoholic and 40,000 non-alcoholic beverages per hour.

The group chairman said the company invested US$70 million into the project in order to scale up its production capacity of both alcoholic and non-alcoholic.

Ghana currently imports 60 million litres of ethanol annually, with KCL alone importing 25 million litres of ethanol from Brazil, Pakistan, USA and France.

Dr Adjei said the investment would enable the company to grow its business not only in Ghana, but compete favourably on the global market.

Kasapreko exports about 50 percent of its products to Nigeria, South Africa, Cote d’Iviore, Benin, UK and USA.

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