Interswitch Group Launches Corporate Identity, Operations in Tanzania

Interswitch, the leading integrated digital payments and commerce provider focused on Africa, has penetrated the Tanzania market and unveiled its new corporate identity at a Dar es Salaam hotel.

This event marks another milestone in Interswitch’s rapid expansion across Africa with operations now in six countries. The entry into East Africa follows the completion of the merger with leading East African e-payments provider Paynet Group.

Effectively, Paynet Tanzania now becomes Interswitch. Interswitch Group hopes to aggressively compete in the payments space in West and East Africa after it officially launched its operations and new East Africa headquarters in Nairobi in October.

Paynet began operations in 2003 and is best known for a number of innovations including linking ATMs with M-PESA in Tanzania (Vodacom M-Pesa) and Kenya (Safaricom-M-Pesa), and driving the adoption of EMV Chip cards across Tanzania, Uganda and Kenya.

In Kenya, Paynet was also behind the PesaPoint network, which is now an Interswitch brand. Following these announcements, Tanzania becomes the sixth country where Interswitch has rebranded its operations in Africa with its new corporate identity seeking to establish uniform brand values and identity across Africa.

Speaking during the launch held at the Hyatt Regency- the Kilimanjaro in Tanzania, Interswitch East Africa CEO Bernard Matthewman said the launch of the new brand in Tanzania was a statement of Interswitch’s leading position in the market and reflects its ambition to continue to grow its world class service across the African continent.

During the event, Interswitch also announced the launch of Verve, an exciting new card and payment scheme offered by Verve International, an Interswitch Group company. Verve is the biggest payment card brand in Nigeria with more than 30 million payment tokens, and is rapidly expanding issuance and acceptance across the African continent and is now issued by over 40 banks in Africa. The launch of the card now expands Verve card operations into Tanzania, Kenya, Burundi, South Sudan and Rwanda with integration into existing operations in Uganda.

Source: Footprint to Africa

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