Grappleline launches $5,000 ‘WHAT IF’ Challenge

Grappleline, one of West Africa’s fast-growing Digital Agencies, has kicked off a social conversation contest titled the ‘WHAT IF’ challenge.


Speaking at the press release on the 2nd of November 2015 in Lagos, Seun Owolabi, the Head of Strategy at Grappleline Limited gave a sneak peek into what the challenge is all about – “We want to get people asking questions that really matter… questions that solve problems… questions they’re passionate about. And in the spirit of empowering solutions, we’d be rewarding the 3 most thought-provoking and interesting questions, to the tune of $11,000. We’d also be working closely with the top 3 winners to build their idea.”

Speaking further, he added – “In our years of work with clients, we figured out that the most successful ideas we’ve helped execute usually came out of simple questions… such as:

  • What if I could sell my custom-made shoes in over 30 countries without having a physical presence?
  • What if we didn’t have to awkwardly distribute fliers at public places?
  • What If we could cut the time people spent in traffic by half?

So we asked ourselves – why not get everyone else to share their own ‘What If’ questions? And it turns out we were right – People are really passionate about asking questions that matter! So much that within the first 24 hours of kicking off the challenge, we had over 150 entries.

“We’re really excited about working with the winners to help build their idea. And we’ve also partnered with some of the most creative thinkers in the industry to be the contest judges.”


Participation in the ‘WHAT IF’ challenge is simple – submit a sentence, which must be written in English language. The sentence written and posted must be a question, not more than 20-words long and begin with the phrase “WHAT IF…

Your “#WHATIF” sentence must express a dream, a problem identified in the society, or an innovative project that adds value. More importantly, your entry must be achievable, and thus, cannot be based on vague or non-existent technologies.

The contest is open to all Africans and more information can be found on the company’s official website at

The challenge ends on the 30th of November, and winners would be announced shortly after.

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