Kaymu Nigeria will, on Wednesday, launch offline drop off and pick up points dubbed ‘Kaymu Village’ to reach out to the over 180 million people in the country. This initiative is in line with their goal of broadening e-commerce to more users in Nigeria than just the estimated 67 million Internet users.
The launch of Kaymu Village will come just days after the firm announced a zero-rated data usage policy to all MTN subscribers; allowing them to access the desktop site and mobile apps without incurring any data costs.
By inverting its tactic, Kaymu.com.ng says the offline stores will help it woo more people to the online shopping demographic and help it achieve it’s dream of being an “eBay for Africa”.
The first Kaymu Village set on 60 Queen’s Street, Yaba, Lagos is specially designed for customers who have no access to the Internet and therefore, can’t shop online.
The pilot experiential centre with ‘Drop off’ and ‘Pick up’ service will give local Kaymu sellers a place to drop off a sold item. Thereafter, the item will be shipped to the buyer or picked up at the centre. The Kaymu Village will also help offline users to interact with other users, traders as well as Kaymu staff to double up their trust in the online marketplace.
Local entrepreneurs will also access marketing support, learn how to sell online, have access to logistics, and e-commerce training to attract more buyers and increase their revenues on a daily basis.
After this training, the local entrepreneurs can set up their own online stores on Kaymu minus costs for advertising, staff and premises thereby bridging the digital divide, increasing entrepreneurship and creating jobs.
“We’re leading the way in giving people convenience when they shop online, so it makes perfect sense to extend this for when they sell offline too. The Kaymu village further dissolves the lines between digital and traditional retail,” Sefik Bagdadioglu, Kaymu’s Managing Director, said.
With the offline model, Kaymu will listen and respond to customers’ needs and increase convenience, choice and value.
This article first appeared HERE