In this month’s edition of the Pan African monthly magazine; Business Africa lays a comprehensive list of brands cherished over the years by Africans. In partnership with brand Africa and TNS, this would mark the first time the list is made available to the general public. Revealed last month at the African Business Awards, The list came about after an extensive survey conducted in two parts- one studying the most admired brands on the continent and the other looking at the most valuable brands operating in Africa, it has hand picked those brands that are now synonymous to the African people.
Brands like South Africa’s MTN and Nigeria’s Globacom [Telecommunication companies with a network across Africa], retailers like Shoprite, Woolworths and Pick n’ Pay, also drinking companies Castle beer and Tusker are all leading the list for this edition, and it was a pleasant surprise to see brands originating from Africa holding their own in the ranks, winning high placements over some international brands like Rolex. Then, MTN and Coca Cola winning the Best Brand in Africa has become inoculated as a formidable brand to its international rivals.
What are the implications? This list has impacted the perception of the African brand and its contributing bodies, welcomed not only by the brands and brand architects but also by shareholders, investors, marketers, advertising agencies, consumer groups and the media as they provide an easily navigable chart of the current state of the consumer market in Africa. Thereby giving investors a quasi road map on key growing aspects on the African continent for engagement.
You can read the full version of this revealing survey in the November issue of African Business, now available in newsstands.
Distributed by APO (African Press Organization) on behalf of IC Publications Ltd.