MICROSOFT LAUNCHES “4Afrika” INITIATIVE

    Microsoft 4Afrika Initiative – a new effort through which the company will actively engage in Africa’s economic development to improve its global competitiveness.

    This is a multi-year initiative that represents our increased commitment to Africa as we celebrate 20 years of doing business on the continent. The world has recognized the promise of Africa, and Microsoft wants to invest in that promise. As we look forward to our next 20 years, we wanted to explore new ways to link the growth of our business with initiatives that accelerate growth for the continent. To do this, we are focusing on three critical areas – World-class skills, Access and Innovation.

    The goal is to empower every African who has a great idea for a business or an application and to turn that idea into a reality which in turn can help their community, their country, or even the continent at large. The Microsoft 4Afrika Initiative is built on the dual beliefs that technology can accelerate growth for Africa, and Africa can also accelerate technology for the world.

    One of the initiatives is the ‘Be The Miracle’ Initiative.

    Be The Miracle

    Be The Miracle – Be Part of the Miracle taps into the miracle that’s in each and every African, and aims to galvanize us all. It promotes optimistic discussion, debate and solution-based thinking to keep improving this magnificent continent and keep growing the miracle.

    The decision was made to create a digital hub for this movement – a place where everyone could share their stories and inspiration. A place where they could come to learn about African people and their miraculous stories.

    The History Channel has created Miracle Rising: South Africa, a documentary about the Miracle of South Africa and its transition to democracy. Out of this effort, they wanted to create a movement that would remind people of all the things that make South Africa beautiful, and inspire them to keep the miracle alive across the continent.

     

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