iROKO Partners is the world’s largest online distributor of Nigerian movies and music. Since launching in December 2010, the company has built a global audience of over 6 million unique users from 178 different countries. In addition to its Lagos, London and New York office, it has announced the opening of a new office in Johannesburg, South Africa.
The new office is located in the Maboneng precinct. It will be a regional hub for iROKO Partners with specific focus on the development of new business partnerships, working closer with key South African media agencies and the sourcing of new content for its popular movie and music platforms, iROKOtv and iROKING.
Head of the iROKO Partners Johannesburg office, Genevieve Dumorne, said: “We’ve come to South Africa to work closely with the continent’s leading media agencies, advertisers and content providers.”
“The entertainment and tech scene in South Africa is mature, dynamic and exciting – we’ll be looking to see not only what we can learn from it, but also what we can contribute to it with iROKOtv and iROKING – two of the continent’s leading online entertainment distribution platforms.”
In 2012, iROKO Partners’ music platform, iROKING, announced its first partnership with a South African-based company with the launch of a mobile music site for GoMetro, the mobi site for commuter rail agency, Metrorail.